To tailor the content and information that we may send or display to you on our Sites and in our Services, to offer location customization and personalized help and instructions and to otherwise personalize your experiences.</li> <li> <em>Marketing and Promotions</em>. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about Projects, Services, events, trainings or other information we think may interest you related to TLF, and, subject to applicable law, our affiliates, subsidiaries and managed services entities.</li> <li> <em>Advertising</em>. For targeting advertising to you on our Sites and third-party sites and measuring the effectiveness and reach of ads and services (through third-party ad networks and services).</li> <li> <em>Analytics</em>. To gather metrics to better understand how users access and use our Sites and Services and participate in our Projects. to evaluate and improve the Sites, including personalization, to develop new services. and to understand metrics regarding the community health of our Projects.