• operate, evaluate and improve our business (including developing new products, enhancing and improving our products and the services. managing our communications. analyzing our products, customer base and services. conducting market research. performing data analytics. and performing accounting, auditing and other internal functions);</p> <p>• analyze our products and services to help us better understand our customers in order to offer the most relevant communications, services and experiences to you;</p> <p>• provide software updates, maintenance services, and support for Knox;</p> <p>