Offer you products and services via marketing communications, or direct you to portions of this Site or other websites, that we believe may interest you;</li> <li>To serve advertising, content and offers to you based on your interests and online activities, from us or third parties;</li> <li>Communicate about, and administer your participation in, events, programs, contests, and other offers or promotions;</li> <li>Carry out, evaluate, and improve our business (which may include developing new features for the Site. analyzing and enhancing the user experience on the Site. assessing the effectiveness of our marketing and advertising. and managing our communications);</li> <li>Perform data analytics regarding usage of the Site (including market and customer research, trend analysis, and financial analysis);</li> <li>