We may send you text messages if you have provided us with your mobile telephone number for that purpose;</li> <li>to establish and manage a relationship with you as a Talent User or a Cameo Partner;</li> <li>to send you promotional email or text messages communications from Cameo if your settings allow or you have chosen to receive them (consent to receive automated marketing text messages is not a condition of any purchase);</li> <li>to conduct and administer a Promotion if you have chosen to participate. We will not share your information with a third party for the third party’s marketing or promotional purposes unless you agree when you choose to participate in the Promotion;</li> <li>to provide you and others with customer service, to assist in resolving issues, and to evaluate and improve our customer service and processes;</li> <li>to use any Submission or Talent Content as set forth in the applicable Terms of Service, which may include the public display of some information, such as your name, username, or where you reside;</li> <li>to consider your job application and, in connection with the application, to fulfill legal reporting requirements, for internal business purposes (such as to evaluating and improving our recruiting processes), or to defend against employment-related claims;</li> <li>to contact you about administrative matters, such as the applicable Terms of Service, or other issues;</li> <li>to better understand your personal preferences and to enable us to provide you with improved and personalized communications and services;</li> <li>to compile aggregate data about Site traffic and interaction;</li> <li>to tailor the content and advertising we display to you or others, on our Site or elsewhere, and to analyze trends and statistics;</li> <li>to create advertising models through lookalike modelling or other research methodologies;</li> <li>for internal business purposes, such as improving our Site, products, and services and to comply with legal requirements and our business practices, such as our recordkeeping, backup, and document retention policies.