We use your personal information to:</p> <ul> <li>administer access to your accounts;</li> <li>manage our customer relationships;</li> <li>process orders, provide our products and services and send you service related communications. and</li> <li>provide you with customer support.</li> </ul> <p> <strong>Legitimate interests</strong> </p> <p>We use your personal information: </p> <ul> <li>to improve and personalize your experience with us and our Websites and to tailor communications to you. </li> <li>to monitor and improve the performance of our products and services for administrative, security and fraud prevention purposes;</li> <li>for our own internal functions, management and corporate reporting, and internal research and analytics;</li> <li>to enforce compliance with our terms of use and other policies or otherwise in connection with legal claims, compliance, regulatory and investigatory purposes as necessary (including disclosure of such information in connection with legal process or litigation).