To provide you access to our websites and applications</strong>, including to service your accounts and maintain the security of your accounts.</li> <li> <strong>To provide you with products and services</strong>, including to complete transactions you have requested or fulfill orders you have placed.</li> <li> <strong>To respond to or communicate with you</strong>, including to follow-up on your comments, reviews, inquiries and other requests. to communicate with you about contests, sweepstakes, loyalty or rewards programs, coupons, rebates, promotions or other matters which you have entered or joined or for which you have requested information. and to communicate with you about your account.</li> <li> <strong>For marketing and advertising</strong>, including to send advertising or marketing communications about products, services, offers, promotions, rewards, and events, and provide news and information that we believe may be of interest to you.</li> <li> <strong>For analytics</strong>, including to conduct research and analysis related to our businesses, websites, products and services, including combining information we collect to identify other potential customers (e.g., “look alike” customers).</li> <li> <strong>