How We Use Information<p>We may use this Information:</p> <ul> <li>to enable you to access and use MyIR;</li> <li>to provide the MyIR Services and features that you request;</li> <li>to process and facilitate your Immunization Ambassador application;</li> <li>to deliver customized content;</li> <li>to respond to your requests and inquiries;</li> <li>for our advertising, such as providing customized advertisements, notifying you of new products, services, and sponsored content and sending you promotional communications;</li> <li>to communicate with you about MyIR, your immunizations and health and your family’s immunizations and health;</li> <li>to operate, evaluate, and improve our business (including developing new products. enhancing and improving our products and MyIR. managing our communications. analyzing our products, consumer base and MyIR. performing data analytics. and performing accounting, auditing and other internal functions);</li> <li>for billing, account management and other administrative matters;</li> <li>to protect against, identify and prevent fraud and other criminal activity, claims and other liabilities;</li> <li>to send you important information regarding the MyIR Services, changes to our terms, conditions, and policies and/or other administrative information.