To understand and analyze the usages trends and preferences of our users, to improve the Service and other Truebill websites, apps, marketing efforts, products and services, and to create new features and functionality.</li> <li>To contact you for administrative purposes such as customer service, sending technical notices regarding updates, security alerts, information regarding our policies.</li> <li>To send you promotional materials, offers, messages related to the Service and the activities of partners, vendors, and advertisers we work with.