To verify whether you are entitled to participate in a promotion To provide the product or service for which you expressly provide your Personal Information To provide responsive information that you request about our products or services To create and maintain an account on your behalf (should you expressly request that we do so) To determine amounts owed by advertisers and buyers of data To determine the number of visitors to the Site, and whether each such visitor is a repeat visitor To serve as proof of consent for email and/or telecommunications marketing To detect, protect against, and investigate fraud and other malicious activity, including unsolicited or undesired electronic messages (i.e., spam) To communicate with you about our and any third-party products and/or services that may be of interest to you, to better display and tailor information to you, and to respond to your inquires (e.g., opt out requests) To deliver and market relevant content to you and measure the effectiveness of such efforts.