The processing of personal data and our legitimate interest therein and, in particular, the execution of our business operations, shall be in favour of the welfare of our employees and our shareholders. Our legitimate interest in offering you custom products, informing you on our products, improvements, and quality features, as well as continuing to improve our services and products, through which we’re also able to increase our sales, is the legal basis for the purpose of Big Data processing, online behavioural advertising, web/app analysis, and advertisement ranking (gathering different selection criteria for suitable advertising).