and</li> <li>send you important information regarding our relationship with you or regarding changes to our terms of use and other policies or administrative information, such as planned maintenance or downtime.</li> </ul> <p>We use your Personal Data for the following purposes where it is necessary in our legitimate interests in order to:</p> <ul> <li>operate our business;</li> <li>improve our products and Services;</li> <li>respond to your enquiries and fulfill your requests, such as to send you documents you request or e-mail alerts;</li> <li>invite you to provide feedback on our products and/or services;</li> <li>personalize your experience when you interact with us;</li> <li>undertake market research, analytics or segmentation so that we can better understand your needs and so that we can: improve our products and services. understand the effectiveness of our marketing campaigns and to tailor our communications with you;</li> <li>in connection with our cybersecurity efforts.