<br> To provide you with support and to respond to your inquiries, including investigating and addressing your concerns and monitoring and improving our responses. <br> To personalize your website, apps, emails, or other product, service or platform experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, apps, emails, and other products, services and platforms. <br> To help maintain the safety, security, and integrity of our websites, apps, emails, and other products, services and platforms, databases and other technology assets, and business. <br> For testing, research, analysis, and product development, including to develop and improve our websites, apps, emails, and other products, services and platforms.