How We May Use Personal Information<p>To the extent permitted by applicable law, we may use Personal Information:<br>to respond to your inquiries and fulfill your requests, such as to send you newsletters or to respond to your questions and comments.</p> <p>to send administrative information to you, for example, information regarding the Sites and changes to our terms, conditions, and policies. Because this information may be important to your use of the Sites, you may not opt-out of receiving these communications.</p> <p>to provide you with updates and announcements concerning our products, promotions, and programs and to send you invitations to participate in special programs.</p> <p>to re-contact you if we have not heard from you in a while.</p> <p>to send you advertising/promotional material from any of our affiliates, and from our promotional and strategic partners.</p> <p>to personalize your experience on the Sites by presenting products and offers tailored to you.</p> <p>to process rewards and prizes, as applicable.</p> <p>to allow you to participate in polls, sweepstakes, instant win promotions, contests, and other promotions and to administer these activities.