</ol> 2. How we use Your personal data <ol> <li>2.1. We use your personal information to provide and improve our Services, provide you with a personalized experience on our website, contact you about your account and our Services, provide you customer service, provide you with personalized advertising and marketing, and to detect, prevent, mitigate and investigate fraudulent or illegal activities.</li> <li> 2.2. In particular, we use your information: <ul> <li>to allow us in our legitimate interest, to support, sign-in and verify access by registered users;</li> <li>to establish and administer commercial relationships and transactions under our Terms and Conditions;</li> <li>to contact you about your account or reply to any communications you send us;</li> <li>to troubleshoot, in our legitimate interest, any problems with your account or the Services;</li> <li>to review and enforce compliance with our Terms and Conditions and guidelines and policies;</li> <li>to analyze the use of our Website in order to understand how we can improve our content and services.</li> </ul> </li> <li>2.3.