For billing and transaction processing purposes.</li> <li>To match users with Counselors and facilitate the Counselor Services.</li> <li>To provide, support, personalize, and develop our Platform and the Counselor Services.</li> </ul> <strong>Administration and improvement of services</strong> <ul> <li>To supervise, administer and monitor the Platform.</li> <li>To measure and improve the quality, effectiveness and delivery of our services.</li> </ul> <strong>Customization and marketing</strong> <ul> <li>To advertise and market the Platform and Counselor Services to potential users and Counselors.</li> <li>To personalize website experience and to deliver content and product and service offerings relevant to individual interests, including targeted offers and ads through our websites, third-party sites, and via email or text message.</li> </ul> <strong>Compliance with law</strong> <ul> <li>To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.</li> <li>