In addition to the purposes above, we may also use your information:</p> <ul> <li>for our internal business purposes, such as corporate transactions, audits, data analysis, to conduct research and analytics about your use and interaction with us, develop new products, improve existing products or services, identify trends, assess the performance of our advertisements and marketing, optimize our advertising and marketing campaigns, and determine the effectiveness of our communications;</li> <li>protect the rights, safety, property, or operations of Nielsen or our affiliates, you, or others.