We may use Personal Data for our business, such as when we respond to customer support inquiries, to improve our services, to develop new services, and to conduct general analysis related to activities such as security, decision making, administrative, and reporting.</li> </ul> <p> <strong>b. Marketing and events-related communications.</strong> </p> <p>We may send you email marketing communications about Canvas products and services, invite you to participate in our events or surveys, or otherwise communicate with you for marketing purposes, provided that we do so in accordance with the consent requirements that are imposed by applicable law.