Customization of content</strong>: to perform research and analysis about your use of, or interest in, our Website content, products, or services, in order to develop and display content and advertising tailored to your interests on our Website and other sites;</li> <li> <strong>Advertising</strong>: to communicate with you about products or services that may be of interest to you either from us, our affiliates or other third parties (For more information, see “<i>Choices About How We Collect, Use and Disclose Your Personal Information</i>”);</li> <li> <strong>