For example, we may use personal information we collect:<ul> <li>to operate and improve the Sites and Services and to customize your experience;</li> <li>to respond to your comments and questions and provide customer service;</li> <li>to provide and deliver the products and services you request, including to process your orders and payments;</li> <li>to send you confirmations, updates, security alerts and support and administrative messages;</li> <li>to inform you of upcoming events and other products or services available from us and our affiliates;</li> <li>to conduct research about your opinion of current services or of potential new services that may be offered;</li> <li>to request feedback and otherwise contact you about your use of the Sites and Services;</li> <li>to notify you of important changes to our Sites or Services.