we use contact information to send invoices and other account communications, and authenticate individuals who use the services or request information or support on the customer’s behalf;</li> <li>to help us develop our service offerings – we use information about your use of our services to measure interest in various features and plan enhancements or new features, and to improve user experience;</li> <li>to communicate with you as part of our marketing efforts – we use contract information and information about your use of our services to send you communications about our products or services, or related topics that we think you may find of interest</li> </ul>