</li> <li>to personalize, measure, and improve Pawshake’s advertising;</li> <li>to administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Pawshake or its third-party partners;</li> <li>to conduct profiling on the User’s characteristics and preferences (based on the information the User provides to Pawshake, the User’s interactions with the Platform and Pawshake, information obtained from third parties, and the User’s search and booking history) to send the User promotional messages, marketing, advertising and other information that Pawshake thinks may be of interest to the User.</li> </ul> <p>