Where necessary to manage and perform our contract with you:</b> to handle orders, deliver products and services, process payments, communicate with you about your orders.</li> <li> <b>Where necessary to comply with our legal obligations:</b> for fraud prevention and detection, to monitor trends and signals in the context of adverse event reporting, and to comply with applicable laws, regulations or codes of practice.</li> <li> <b>With your consent:</b> to contact you to tell you about products and services offered by us as well as other promotions and competitions, which we believe may interest you (including offers on behalf of other businesses) unless you advise us that you do not wish to receive marketing communications from us, and for tailored advertising on third party sites either because of the website you are viewing, or based on your interests which we have inferred from your information.</li> </ul> <p> <b>