To communicate with you and provide you with related customer service.</li> <li>To send administrative information to you, for example, information regarding the Sites and changes to our terms, conditions, and policies.</li> <li>To send you marketing communications, including via email and SMS in compliance with applicable laws, that we believe may be of interest to you.</li> <li>To personalize your experience on the Sites by presenting products and offers tailored to you.</li> <li>For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying our Sites and services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.</li> <li>To allow you to participate in sweepstakes, contests and similar promotions and to administer these activities.