Improving our services</strong>, such as conducting data analysis and audits. developing new products and services. enhancing our websites and mobile apps to improve our services. identifying usage trends and visiting patterns. conducting customer satisfaction, market research, and quality assurance surveys. determining the effectiveness of our promotions. meeting contractual obligations. </li> <li> <strong>Marketing and promotions,</strong> such as sending you emails and messages about news and new promotions, features, products and services, and content. providing you with relevant advertising on and off our services. and administering your participation in contests, sweepstakes and promotions.