this includes information from and disclosed ,to third parties (such as additional customer services in hotels, local landmarks and transport ,companies);,e.respond to requests for information and services, including for third-party services you have ,requested (e.g. restaurants or transport providers);,f.honour our contractual obligations to you, and any entity involved in planning your trip (for ,example, travel agents, tour operators or your employer) and service providers (for example, ,credit card companies, airline operators and third-party companies linked to a loyalty scheme);,g.send newsletters, marketing materials and promotional offers about our hotels and services;,h.conduct market research, customer satisfaction and quality assurance surveys;,i.protect our staff, customers and other visitors as well as our heritage from inappropriate and ,prejudicialbehaviour by customers who may compromise security or safety (including ,damage to property, aggressive and inappropriate behaviour, theft, vandalism, lack of ,payment);,j.comply with legal and regulatory requirements, particularly with regard to archiving and data ,retention;,k.test and evaluate new products and services.,In any case, we only use your data to the extent required to further the above purposes.