2. Use of Information <p> Use of Personal Information. We and Third-Parties may use Personal Information of Users to establish and manage business relations with you. to notify you of changes or updates to features of the Website. to provide you with the services you request. to respond to inquiries/requests and comments from you. to determine what content is most relevant to you. to send you first and third-party promotional marketing communication, including but not limited to, via email and display advertisements. to send you newsletters and information about our products, services and promotions, as well as the products, services and promotions of our business partners and affiliates. for operational and personalization purposes to give each user a more consistent and personalized experience when interacting with us. for customer service, security, to detect fraud or illegal activities, and to enforce our other applicable policies. to prevent or investigate activity we think may be potentially illegal, unlawful or harmful.