For our internal business purposes, such as for data analysis (including through automated systems and machine learning), benchmarking, reporting, audits, developing new products, enhancing our Site, improving Brightcove Services, identifying usage trends and determining the effectiveness of our promotional campaigns.</li> <li>To protect the security and integrity of our Site, and to prevent and to investigate fraud and other misuses.</li> <li>In an aggregated manner.</li> <li>In combination with other information, collected online and offline, including information from third-party sources, to help us update, expand and analyze our records, identify prospective customers and provide products and services that may be of interest to you.</li> <li>