We provide you with customized content, targeted offers, and advertising in order to improve your shopping experience, to provide you more relevant content and to know more about you. This may include generating tailored adds on social media like Facebook.</p> <p> <u>Ground for processing</u>: the processing of your Personal Data is based on our legitimate interest in operating our business by analyzing you as (potential) customers, how you purchase and use our Services and to maintain or establish the relationship with you.