For example, personal information may be used to:</p> <ul> <li>operate and improve our Sites</li> <li>provide information about our institution and send you related information, including confirmations, brochures, academic notices, updates, security alerts and support and administrative messages;</li> <li>notify you of the closest UCLA Extension or UCLA Health facility;</li> <li>process and deliver contest entries and rewards;</li> <li>respond to comments, questions or requests for information and provide customer service;</li> <li>communicate with you about our classes, achievements, new contests, promotions, rewards, special offers, upcoming events and other news about UCLA and our selected partners;</li> <li>generate site analytics to improve our website and the user experience.