We use personal information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages and push notifications, and permit you to communicate with others on the Service or on social media or invite others to join the Service.  We may also use information to provide personalized content, including advertising.  We may also send you Service-related emails or messages (e.g., account verification, change or updates to features of the Service, technical and security notices).