to help us administer our Site and/or Product, authenticate users for security purposes, provide personalized user features and access, process transactions, conduct research, develop new features, and improve the features, algorithms, and usability of our Site and/or Product;</li> <li>as required by applicable law, legal process or regulation.</li> <li>to calculate aggregate statistics on the number of unique devices using our Site and/or Product;</li> <li>to provide you with first-class customer support services;</li> <li>to send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Product, our Product offerings, and important Product-related notices, such as security and fraud notices.