other information, products and services we offer or our business partners offer. and notice about changes to our products or services;</li> </ul> <p>We process your information for the purposes set out above on the following grounds: given our legitimate interest in undertaking activities to offer you products or services that may be of interest to you or that you have expressed an interest in hearing about, given our legitimate interest in providing banking and financial products and services, operating and improving Starling, marketing our products and services to you and others and being as efficient as we can about complying with legal duties, obligations and regulations that apply to us and keeping our records up to date.</p> <ul> <li>2.5. to measure, understand and improve the effectiveness of any functionality or access to, or the commerciality of, any products or services we offer or to which we provide access and to inform and deliver our marketing communications, and we use social media platforms and other communication platforms, analytics and search engine providers to assist us in marketing and the improvement and optimisation of our websites, the App and our business generally.</li> </ul> <p>