4.3 Provide, customise, measure and improve our advertising and marketing</strong> </p> <ul> <li>For the better understanding how you access and use the services of Mobvoi, improving the services of Mobvoi and developing new services. and for responding to users’ wishes and preference, including language setting, location setting, personalised support services and instructions. or for giving other responses to you and other Mobvoi services users.</li> <li>For product presentation, personalised recommendations and sending promotional information, such as airplane/train journey, cinema film schedule, regional weather alteration message, and interested news/topics, etc.</li> </ul> <p>We will process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest.