Displaying personalized advertisements and content: We may process your Personal Data to conduct marketing research, advertise to you, or provide personalized information and content to you based upon your activities and interests displayed on the Site;</li> <li>Sending marketing communications: Subject to the applicable legal requirements, we may process your Personal Data to send you marketing information, product recommendations, information about our promotions or events, and other non‑transactional communications about us and our affiliates and partners via email, SMS, push notification or other means of communication;</li> <li>