ASU may use your EU Personal Data to respond to your questions, provide you specific courses, services, products, programs and/or services you select, satisfy our contractual obligations to you, send you updates and information regarding ASU, send you email messages about maintenance or updates of ASU’s technology network, and to support of ASU’s alumni relations and fundraising. We may also: archive your EU Personal Data. use it for research and analytics purposes. use it for future communications with you. use it to establish, exercise, and defend legal claims. use it for reasons of substantial public interest, including archiving purposes.