keeping our Services safe and secure;</li> <li>constantly improving our Services and to ensure that they are presented in the most effective manner;</li> <li>measuring or understanding the effectiveness of advertising we serve and delivering relevant advertising to you;</li> <li>providing you with information about other similar goods and services we offer;</li> <li>providing you, or permitting selected third parties to provide you, with information about goods or services we feel may interest you;</li> <li>(d) to perform a task carried out in the public interest (such as the prevention of money laundering and terrorism financing) (art.