providing you with information or services that you otherwise request from us.</p> </li> </ul> <p>To improve our Services or to develop new products and services, we may use your information as follows:</p> <ul> <li> <p>to track your usage of our Services;</p> </li> <li> <p>to administer a survey;</p> </li> <li> <p>to perform quality control and quality improvement activities;</p> </li> <li> <p>to conduct data analysis about our audience size and usage trends;</p> </li> <li> <p>to conduct marketing campaigns and targeted online advertising.