Learning about users of the Digital Services and analyzing how you and others interact with and respond to the Digital Services, including by measuring and optimizing usage, reliability and performance, conducting market research, analyzing trends, and supporting our operations (e.g., for accounting, auditing, financial, legal or other purposes).</li> </ul> <strong>2.&nbsp;</strong> <strong>To communicate with you</strong>. This includes: <ul> <li>Sending you informational messages about the Digital Services (e.g., to notify you of changes to a Digital Service).</li> <li>Delivering marketing or promotional communications, including offers or promotions about our or third parties’ products, services or other initiatives.</li> <li>