To monitor and to keep records of our communications with you and our staff (see below);</li> <li> For marketing analysis and related profiling to help us offer you relevant products and services, including deciding whether or not to offer you certain products and services;</li> <li> To understand our customers, their use of our products, their preferences and develop models, including developing profiles, algorithms and statistical models;</li> <li> To send marketing by SMS, email, phone, post, social media and digital channels (e.g. using Facebook Custom Audiences and Google Custom Match). Offers may relate to any of our products and services, such as cars, money and financial services, insurance, travel, member offers as well as to any other offers and advice we think may be of interest;</li> <li> To provide insight and analysis of our customers both for ourselves and business partners based on your policy and products, your use of it, your other policies and the use of your policy by others;</li> <li>