for Samsung Smart TV users, to (1) enable users to purchase Smart TV digital content, (2) provide a history of purchased Smart TV digital content, (3) enable users to set reminders for Smart TV digital content and (4) enable users to receive calendar notifications on Samsung Smart TV;</li> <li>for users who connect video or audio recording devices to SmartThings (e.g., video cameras), to enable access to such recordings;</li> <li>for users who connect to SmartThings Cooking through SmartThings, to provide you with Family Hub services, such as viewing recipes, and creating and managing shopping lists, as SmartThings and Family Hub are interconnected by Samsung Account;</li> <li>to respond to your requests and inquiries;</li> <li>to communicate with you about SmartThings;</li> <li>to provide a remote management service for errors or malfunctions associated with the Samsung home appliances connected to SmartThings;</li> <li>to provide you with notifications, content, alerts, offers, customized recommendations, promotions, marketing information, communications and advertisements in connection with SmartThings and other Samsung products and services;</li> <li>to operate, evaluate and improve our business (including developing new products and services. enhancing and improving our products and services and SmartThings. managing our communications. analyzing our products and services, consumer base and SmartThings. aggregating and anonymizing data and performing data analytics. and performing accounting, auditing and other internal functions);</li> <li>to protect against, identify and prevent fraud and other criminal activity, claims and other liabilities.