Communication: to communicate and interact with you directly, such as that we may send notifications to you, notify you about upcoming changes, promotion activities or improvements on the Website, or contact you regarding any content that you have posted to or downloaded from the Website;</li> <li>Customization of content: to perform research and analysis about your use of, or interest in, our Website content, products, or services, in order to develop and display content tailored to your interests on our Website;</li> <li>