Delivering ads based on your inferred interests or activities on Digital Properties;</li> <li>Measuring the effectiveness of those ads and attributing your activities to our clients’ campaigns;</li> <li>Generating and providing to clients reports and user-level data related to their campaigns in the Platform;</li> <li>Automated decision-making and profiling based on personal preferences, interests, behavior, or location;</li> <li>Transferring data to a third party where clients have elected to use its services or where MediaMath has engaged a subcontractor to provide certain functionality or capabilities as a part of the Platform or to improve our Platform and the products and services that we provide to our clients and partners.