and<br> • to respond or assist public authorities, regulators, the courts or the police or other criminal investigation bodies;<br> <br> Where there is a LEGITIMATE INTEREST<br> <br> We may use and process your personal information where it is necessary for us to pursue the following legitimate interests (whether ours, in connection with our business, or that of a third party), for the following purposes:<br> <br> Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns<br> <br> • for analysis and insight conducted to understand our audience, inform our marketing strategies, and to enhance your visitor experience. and<br> • to send you market research surveys and related communications and to use your responses to those communications individually, or combined with responses from other individuals, for insight purposes;<br> <br> Processing necessary for us to support Website visitors with their enquiries<br> <br> • to respond to correspondence you send to us and fulfil the requests you make to us;<br> • processing necessary for us to respond to changing market conditions and the needs of our visitors;<br> • to analyse, evaluate and improve our Website so that your visit and use of the Website is more useful and enjoyable (we will generally use data amalgamated from many people so that it does not identify you personally).