(a) Where you have provided your consent</p> <p>For product/ service development purposes (including contacting you with customer surveys), for example to improve vehicle quality, performance and safety</p> <p>(a) Identity (b) Contact (c) Concerns and complaints (d) Vehicle data (e) Purchase history (f) Marketing and Communications (g) Activity and interaction(h) Profiling, demographics and lifestyle</p> <p>(a) Necessary for our legitimate interests (to study how customers use our products/ services, to develop them, to grow our business and to inform our marketing strategy)</p> <p>