measure, analyze, and improve the effectiveness of our advertising (including our advertising outside of our Services),</li> <li>send you communications about offers, rewards, events, or other news related to our Services or other operations,</li> <li>request our advertising partners to show or not show our ads to you based on your activity (including by limiting the number of times you see our ads), or</li> <li>request our advertising partners to advertise our Games or other Services to audiences who they believe have interests similar to yours.</li> </ul> <p>