We may use this information in order to:<ol> <li>make general improvements to our Service;</li> <li>analyse how customers are making use of the Service;</li> <li>Develop, maintain and/or improve our and other JustPark group companies’ products and services, e.g. optimise business processes, quality assurance purposes, support efficient, management of our staff, analyse where customers have come from, analyse performance of web pages, provide relevant content to you, development of new products and services;</li>