<ol> <li>to create and maintain your platform account, and to control access to it;</li> <li>to provide our services and facilitate performance, including verifications relating to you;</li> <li>to provide you with real-time logs of your use of the platform;</li> <li>to respond to any requests you may submit for support or sales information, or similar communications;</li> <li>to communicate with you about our services (for example through newsletters, marketing emails, announcements or special offers);</li> <li>for billing and collection purposes, if you have subscribed to one of our paid plans;</li> <li>for the investigation and prevention of fraud and breaches of the Terms of service;</li> <li>to enable third parties to provide services to us;</li> <li>for customers that request allocated dedicated IP addresses, for the purposes of assigning the dedicated IP address to that customer;</li> <li>personalise, assess, and improve our services, content and materials;</li> <li>to comply with applicable laws to which we are subject.</li> </ol> <p>We may use your non-personal data to enhance the services, for instance through web analytics or troubleshooting.