For example, we may use personally identifiable information we collect: </p> <ul> <li> to process and complete any transactions in connection with the Service. </li> <li> to request feedback and to otherwise contact you about your use of the Service. </li> <li> to respond to your emails, questions, comments, requests and complaints, and to provide customer service. </li> <li> to monitor and analyze Service usage and trends. </li> <li> to personalize and improve the Service, and our users' experiences with the Service (such as providing content or features that match interests), and to increase the Service's functionality and user friendliness. </li> <li> to send you confirmations, updates, security alerts, additional information about our products and services and support and administrative messages, and otherwise facilitate your use of, and our administration and operation of the Service. </li> <li> to notify you about important changes to the Service.