In order to administer our contractual relationship, including setting up your requested Services, payments, renewals and processes;</li> <li>Because it is in our legitimate interest to run a successful and efficient business and provide you with the Services and other useful content;</li> <li>In order to fulfill any legal obligations we may have to collect this information from you. and/or</li> <li>Because you have provided your consent for us to do so.</li> </ul> <p> <strong>SHARING WITH THIRD PARTY SERVICE PROVIDERS AND VENDORS</strong> <br> Occasionally, we enter into contracts with selected third parties to assist us in servicing you (for example, providing you with customer service, fraud detection and deterrence or access to advertising assets and providing us with information technology and storage services) or to assist us in our own marketing and advertising activities (including providing us with analytic information and search engine optimization services).