We use the information we collect about you to:<br> </p> <ul> <li>facilitate the creation of and secure your POLITICO and/or POLITICO PRO membership account;</li> <li>identify you as a user in our system;</li> <li>send you a welcome e-mail to verify ownership of the e-mail address provided when your account was created;</li> <li>perform market research to understand the interests and preferences of our existing users;</li> <li>provide enhancements and improvements to our advertisements, Sites and Applications;</li> <li>provide the products and services you request;</li> <li>create new products and services;</li> <li>improve the quality of your experience when you interact with our Sites and Applications, including customizing features to your interests and serve targeted advertisements to you;</li> <li>measure and analyze audience traffic, including tracking user interests, trends, and patterns;</li> <li>send you administrative e-mail notifications, such as security, or support and maintenance advisories;</li> <li>respond to your inquiries related to POLITICO PRO subscriptions, where to obtain a physical copy of our newspaper, employment opportunities, and other questions and requests;</li> <li>send newsletters, surveys, offers, and other promotional materials and for other marketing purposes;</li> <li>